Well-known smart phone industry has been from the first generation of the development of a simple PDA phone to the second-generation mobile computers, but “in 2007 the global mobile phone market is destined to trigger an earthquake, the earthquake caused the third-generation smartphones is the Service Phone. “A well-known observers of the mobile phone industry think so.
In early January, Apple launched the iPhone-making mobile phone; Just a few days ago, has been rumors of Google phone is a ground-breaking, according to the exposure of the two discs. This has led to Samsung, MOTO, LG shares fell, the global mobile phone industry is now facing a changing situation.
Following the Apple and Google, the Asia’s largest GPS network operators, China’s largest equipment manufacturers GPS navigation Shenzhen SEG launch joint China Zhenhua of China’s first third-generation smart phones.
Because of this, the third generation of smart phones (Service Phone) really the advent of the era. Taking a panoramic view of the world’s third-generation smart phone market, at present there are three outstanding representatives, are: the development of Apple’s MUSIC / MEDIA multimedia applications SERVICE PHONE, developed by the GOOGLE search engine services are the SERVICE PHONE, another one is the game navigation grid launched joint Zhenhua Group and Call Center based on the GPS service platform developed SERVICE PHONE – Star G2046.
Service Phone induced changes in the new mobile phone industry
After two years of hard twists and turns, Apple CEO Steve Jobs finally • January 9 brewing for a long time to come up with a “trump card” – Apple mobile phone iPhone.
This is a third-generation smartphones Service Phone, Steve Jobs called “a revolutionary mobile phone,” because it combines the iPod, cell phone and Internet features such as communications equipment.
Jobs that, iPhone mobile phone will be “a complete change in the telecommunications industry”, in relation to the operation of the current smartphone hard to be a “leap.” In addition, Apple also with Yahoo, Google and other companies to make the phone supports Bluetooth wireless communication technology, can detect the global satellite positioning system position,wholesale cell phones and can send and receive and display e-mail and text content; even use the phone with the Google map search function, you can find the nearest Starbucks cafe.
At the same time, Apple Computer Inc. announced the world, people familiar with the Apple Computer Inc. (AppleComputer) will change its name to Apple (AppleInc), remove the “computer”, the word reflects the comprehensive Apple to enter the field of consumer electronics determination especially in the area of Service Phone is determined to win the.
Not just Apple, Microsoft and Google have fixed the Service Phone. Microsoft’s Zune has been Apple’s iPod strategy focused plan. According to the latest news, Google also launched its own Service Phone handsets, in addition to outside mobile search, Google can make use of the advantages there are many, and be able to enter the mobile phone industry, whether it had the advantage of bundling its own, or more pre-emptive is a useful opportunity to try and supplement.
China’s smart phone into puzzle
However, some smart phones are still the brand to stay in the second generation of the development and application, when Dopod, Mio, Lenovo has introduced, such as GPS-based mobile phone applications when the new computer, and many are faced with the plight of small and medium-sized manufacturers have the same – the lack of network service platforms, content has little to supply in full swing with foreign third-generation smart phones hit the scene compared to domestic brands are dormant, as it seems, everything is quiet.
Experts believe that this result is due to the passive situation of genuine internal capacity development and operation of this very lack of vendors. And all the brands currently available in the market is not a GPS mobile phone network can provide satisfactory services and content, nor a terminal manufacturers to establish and improve in the short term and mature network platform, which makes the domestic high-end smart phones can keep up with the first three generations of smart phones has become an uncertain future the pace of development.
In fact, after many brands of Chinese-made smartphone is still the focus of the core demands of the second generation of smart phones generic concept of “mobile computer”, including Dopod, Lenovo, etc. always take the high-end smart phone brand line with the international technology and market development gap distance.
Service Phone, a huge cake is put in front of the market, how do we face?
SEG Navigation Service Phone launched China’s first mobile phone
Service Phone sufficient to lead to subversion of the whole industry-style revolution. However, in the world, but the introduction of a mature product, but very few. Just a few days ago or Apple and Google dominate the world for two hours, but this pattern has now changed.
Apple and Google smashed two world is China’s SEG navigation. SEG navigation grinding sword decade, one of China’s first launch of the third generation of smart phones (Service Phone) SEG Star G2046, the resulting one-third of the world.
SEG Group, general manager of mobile phone navigation Tianzhige an interview that the development of smart phones abroad have entered the third generation of smart phones (Service Phone) era, Service Phone and its powerful functions and application services gradually conquered the consumer to the traditional Mobile provided the basis of information services to provide users with multiple network support services and professional services entities.
At the policy level, as a result of the Ministry of Information Industry by the end of 2006 once again hinted that 3G licenses will be issued to postpone deadline for telecom operators and content providers and application-based services, mobile phone manufacturers are actively looking for alternative business growth
And it shows all the signs when the eve of the coming 3G delay, 3G prequel – GPS application is the future for a period of time can generate the most profit growth of market segmentation. “No matter what at the moment in camp, there is no one single GAN operators and manufacturers as a viewer, after all, the application of GPS will be 3G before World War II period of the most wonderful time.” Tianzhige said.
Navigation services into the development trend
In last week’s 3GSM World Congress, the world’s two largest cell phone manufacturers Nokia and Motorola have introduced new products. In addition to be able to receive satellite signals to determine the precise location of the user of the new hardware products, the two companies also introduced their own navigation services. They plan to sell directly to the consumer navigation services.
Although this kind of service business model is slightly different, but one thing is clear, can not wait for these operators has launched a navigation service.
GPS chip maker Global Locate Global vice president of business development Salas said that the location of services, GSM operators in particular, slow. Now, Nokia and other manufacturers that build their own “ecosystem”, he believes that mobile phone manufacturers and operators will have a certain degree of competition
However, as Asia’s largest GPS network operators, China’s largest manufacturers of GPS equipment, Shenzhen SEG Group, general manager of mobile phone navigation Tianzhige that, SEG navigation and between operators is needed is cooperation rather than competition.
Some experts believe that with improvements in positioning technology, and other mobile phone operators and handset manufacturers will be trying to position service and market share. He also predicted that, Google, Yahoo, Microsoft and other companies will launch an independent mobile phone operators in the navigation and location-based services.
SEG Star smartphone revolution triggered G2046
It is reported that China’s G2046 SEG Star Service Phone phone first, even in the world is following Apple, Google ranked third after.
In this regard, China’s mobile phone navigation SEG exclusive agency to promote communication, deputy general manager of Saint-Jean Cheng believes that SEG Star with the G2046, whether any of a cell phone compared to 3 years have lead. Especially in the field of third-generation smart phones, but also lead to a subversion of the revolution.
